In-Game Advertizing

Information

• Publication Type: Student Project
• Workgroup(s)/Project(s):
  • Rendering and Modeling
• Date: 2010
• Date (Start): July 2009
• Date (End): April 2010
• Matrikelnummer: 0327687
• First Supervisor: Matthias Bernhard

Abstract

A game is developed to test the hypothesis that adverts in the background receive more attention when they are cued by important features to be searched. The cueing method is based on Wolfe's model of Guided Search (1994) and important objects in the foreground which need to be found by the player (ie bonus items) share those features with advertisements which the HVS uses to guide search.

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BibTeX

@studentproject{zhang_le-2010-IGA,
  title =      "In-Game Advertizing",
  author =     "Le Zhang",
  year =       "2010",
  abstract =   "A game is developed to test the hypothesis that adverts in
               the background receive more attention when they are cued by
               important features to be searched. The cueing method is
               based on Wolfe's model of Guided Search (1994) and important
               objects in the foreground which need to be found by the
               player (ie bonus items) share those features with
               advertisements which the HVS uses to guide search.",
  URL =        "https://www.cg.tuwien.ac.at/research/publications/2010/zhang_le-2010-IGA/",
}