Information
- Publication Type: Student Project
- Date (from): 07.2009
- Date (to): 04.2010
- Matrikelnummer: 0327687
- First Supervisor: Matthias Bernhard
- Type: PR
Abstract
A game is developed to test the hypothesis that adverts in the background receive more attention when they are cued by important features to be searched. The cueing method is based on Wolfe's model of Guided Search (1994) and important objects in the foreground which need to be found by the player (ie bonus items) share those features with advertisements which the HVS uses to guide search.
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